How To Scare People Into Buying Your Product

Simply mention chemicals and strangers. I just saw an ad for some sort of device that drives off rats and roaches and stuff through supersonic waves sent through the electrical systems. I don't really understand how it works, but that's what they claim. Throughout the ad they mention chemicals and strangers four or five times, emphasising those words especially. It's like they are trying to scare people into believing that the chemicals (e.g. rat poison) that are used are going to kill your children, and the 'strangers' are evil, bad men out to steal your stuff. The product wasn't mentioned as much as it could have been. They also mentioned kids as well, because all strangers and chemicals kill your children. Toothpaste has chemicals. So does children's aspirin. The doctor is a stranger until you have met him. So is your grocer. Stop shopping, eating, or doing anything! Except buying the anti-pest prodcut, of course.
The ad was totally attempting to scare people into buying their product. It made me laugh.